Michelle Berman's Posts

Kickstart Your Content Marketing: Building Audiences on Social

Kickstart Your Content Marketing: Building Audiences on Social

Today we are wrapping up our Kickstart series featuring the king of content marketing himself, Joe Pulizzi. In the first two posts, Joe talked about the importance of defining a plan for your video content and identifying influencers; in this final video he discusses building audiences around the RIGHT social channels.

Kickstart Your Content Marketing: Influencers

Kickstart Your Content Marketing: Influencers

Following our first blog of this Kickstart series, which discussed defining a plan for video content, the next tip is all about influencers. Have you figured out who your industry influences are? Did you know this is a key step in getting ahead in your content marketing efforts?

Kickstart Your Content Marketing: Define a Plan

Kickstart Your Content Marketing: Define a Plan

This week we're excited to share our latest video series, which features Content Marketing Institute's own Joe Pulizzi! The series of three videos will walk you through three key strategies marketers can implement to kickstart their content marketing efforts for 2015. First up is defining a plan for your video content.

Video is Social and Social is Video

Video is Social and Social is Video

Although we’re only in the first month of 2015, video has already received its fair share of attention. Particularly with social media, it’s clear that video is becoming a key player on every major network.

Quarterly Update from David Mendels

Quarterly Update from David Mendels

We are excited to introduce the first quarterly update of 2015 from David Mendels, CEO of Brightcove. ​Tune into the video below for a quick recap of 2014 and information on what we have in store for you in the early part of 2015. ​