Which Team to Support is Easy; The Real Question is: ‘Which Screen?’
It's game on! The opening week of World Cup 2014 has finally arrived and football fever is taking hold.
Switching AOL 'On' in the U.K.
It's official: U.S.-based digital company AOL is launching its popular AOL On Network Web portal in the U.K. – a platform that houses AOL's curated and original video offerings. With a host of premium content relationships to boot, the AOL On Network is tapping its international content relationships and has signed major U.K.
To VOD or Not to VOD: When is the Right Occasion to Target On-demand Delivery?
The U.K. has enjoyed plenty of great sport in recent months, from the gripping final days of the Six Nations rugby, to the start of the new Formula One racing season and of course the Winter Olympics and Paralympics, which saw some fantastic results for Team GB.
Two to Tango: Why Facebook Needs TV (and TV Needs Facebook)
This February marked Facebook's milestone tenth anniversary.
VOD: TV's Disruptive Little Brother
Accumulating more than three billion video and audio on demand (VOD) requests throughout the year, BBC iPlayer—one of the U.K.'s most popular VOD players—had a very successful 2013 indeed.
Blurred Lines: Why U.K. Free-to-air Broadcasters are Dipping into Pay-TV Waters
The media 'big bang' caused by the colliding worlds of TV and the Internet is still in full-swing.
Does Sky’s AdSmart Mark the Dawn of Smarter TV Advertising?
This January, BSkyB formally launched its new targeted TV advertising service, Sky AdSmart. Forty major brands backed the launch—including venerable marketers such Tesco, RBS, Audi and Polo. While greater ad relevancy is something we're growing used to as online consumers, targeted advertising for TV is a whole new ball game.