Jason Rau's Posts

In an industry where consumers are more empowered than ever, media organisations can’t afford to fly solo.

Tennis Australia, the country’s governing body for tennis, is ace at mastering a complete content strategy that puts video front and centre to engage fans year-round.

Today's post comes from guest author Hayley Jordan, originally posted here.  We Are All Media Companies Now If content is king, then video is the crown. We all know.

Seven served another record-breaking Australian Open as Australians tuned their televisions and streamed on their favourite devices to watch the stars square off across Melbourne's 16 courts. Australia was able to catch up on more games than ever before and much sooner thanks to Brightcove Live.

With the rise of online video and catch-up services, consumers are flocking online to watch their favourite shows.

Media publishers have a long history of adopting new ways to increase audience engagement and drive awareness to their brands, from traditional channels to online, to social media and mobile. Above all these, video has become a holy grail to some publishers looking to amplify coverage of their key events.

The second best thing after watching your favourite sports team win, is watching replays of the move that won the match.