Can’t make it to NAB this year? Don’t worry. Brightcove is excited to help bring the 2012 NAB Show from Las Vegas to you through NAB’s use of Video Cloud for live and on-demand streaming of coverage from the event.
By 2016 the world will have more Internet-connected devices (10.3 billion) than people (7.3 billion) according to a recent report from Cisco. It’s predicted that video will comprise 71% of all mobile data traffic by that point. Cisco’s forecasts present a potentially fascinating situation for online video publishers.
At its most basic level, the online advertising landscape is still remarkably challenging to navigate, and the addition of video adds even more layers of complexity.
Simple, straightforward delivery and honesty can sometimes be the best way to engage an audience.
Brightcove is hosting two webinars this week to demonstrate how Video Cloud customers can take advantage of our new Content Exchange initiative to leverage third-party video content to build their online video libraries.
Online video monetization has been and continues to be a very hot topic. For evidence, look no further than last year’s panel at the Brightcove PLAY customer conference, Video Monetization: Perspectives from Print, Broadcast & Web Media.
The proliferation of apps, devices, and destinations is effecting a change in how media publishers are viewing content distribution, which could eventually lead to a shift in the role of the set-top box in the delivery chain.