Cameron Church's Posts

Consumer Discovery is Fundamental to Success

Consumer Discovery is Fundamental to Success

One of the most important things that a project design teams needs to think about when building a successful online video initiative is the concept of Consumer Discovery.   Amazingly enough, in my experience, this tends to be one of the most overlooked component of any project. When you think about it all the major online success stori...

Some Thoughts on the Coming Year

Some Thoughts on the Coming Year

A new year, a new decade and new energy!   As ritual as ever with the new year come the predictions and just for fun I thought this year I might give my own thoughts around what to expect. With this AND taking up Twitter (@cameronchurch) I'm really pushing the boat out here!  Here we go: As I've read many other prediction posts t...

Code Along with Cam : Simulated Live Streaming

Code Along with Cam : Simulated Live Streaming

With the release of native live streaming support in Brightcove 4 the question is not if you should take up live streaming but when. Live streaming offers a video initiative bags of possibilities but true Live Streaming can be costly.   We do work with many partners that can complete this value chain very seamlessly, or for simple projec...

Video Encoding 101 - Under the hood of the Codec (Part 1)

Video Encoding 101 - Under the hood of the Codec (Part 1)

The series so far: Introduction - http://blog.brightcove.com/en/2009/10/video-encoding-101-series The Beginning -http://blog.brightcove.com/en/2009/10/video-encoding-101-beginning The Problem Number 1 - http://blog.brightcove.com/en/2009/10/video-encoding-101-problem-number-1 In general a codec has one task.   Take a data feed in a sp...

Live Broadcast of the Facebook Garage Event

Live Broadcast of the Facebook Garage Event

I'm heading down to give my 15mins of cents to the London Facebook Garage tonight. For those not able to make it tonight we're going to do what we did with the Drupal for Marketing event and stream this live over the BC3 platform. We'll also have the same tie into a Facebook Livestream box and you can embed the stream directly into your FB Profil...