Getting to Connected TV Ubiquity Bit by Byte (Part 2)
In Part 1 of this post, I focused on the intertwined issues of audience and content programming.
In Part 1 of this post, I focused on the intertwined issues of audience and content programming.
As publishers became comfortable with their video strategy for the desktop several years ago, many made a concerted effort to concentrate on over-the-top, most commonly.
I began fielding inquiries from publishers during last year's Cable Show about the impact of 4K ultra high-definition (UHD) video to the publishing and distribution workflow. And in speaking with fellow CES attendees this year, the most common “wow” topic was the Texas-sized (100 inch!) televisions supporting 4K UHD resolution.