Did you know that news reading is the third most popular activity in Taiwan?
Combined with a technology savvy culture in a market where the mobile penetration rate is at 120%, Taiwan web users spend an average of 170 minutes online daily. Unsurprisingly, online news sites are extremely popular to feed the growing demand for news and information on the go, given that Taiwan alone has over 2,000 news publishers.
So, we are incredibly proud to announce a collaboration between Brightcove and Taiwan’s top independent news medium, The News Lens. Since its launch in 2013, the Chinese-language portal has already amassed an impressive fan following, with more than 4.5 million unique hits per month on its Taiwan portal, and attracts 400,000 unique hits per month for its newly launched Hong Kong edition.
Brightcove Video Cloud not only powers The News Lens’ online media platform, but also enables the news portal to extend its growing reach of self-produced, advertising supported videos to viewers across the web and mobile. The News Lens also has unique ‘snackable’ video offerings that come in 77-second daily digests tailored for socially active viewers consuming news on their social media feeds.
As video becomes an integral part of attracting audiences to web and mobile properties, we are excited to be working with The News Lens as this dynamic portal builds on its online video success and uncovers new ways to provide its viewers with original content on all platforms or devices.
Read the full press release here.