Great news from The Land of a Thousand Smiles: We are proud to announce that NationTV, a news digital TV channel owned by Nation Group, the largest integrated media company in Thailand, has selected Brightcove Video Cloud for its recently-launched news and entertainment website, NationTV.TV.
The Nation is synonymous for its high-quality news reporting on the local and international scene across Thailand. Viewing online video news content is becoming increasingly prevalent for digitally active Thais. With the new interactive website, NationTV can continue to meet audience appetite for content.
90% of the site’s headlines - from lifestyle to politics, social, foreign and sports - are told through video. Utilising Brightcove Video Cloud, The Nation can now offer an incredibly immersive and engaging experience for viewers who rely on the publisher for their daily dose of news and entertainment content. And viewers can get the news content live and in high-definition quality, thanks to Brightcove’s high performance, industry-leading HTML5-first video player.
As the industry undergoes a significant transformation from print to digital, we are incredibly proud to partner with the The Nation’s online video initiatives. With Brightcove, NationTV can now optimise video for discovery through search engines, build communities by sharing video through social media applications, and easily monetise video content across mobile devices.
For more information, read the full press release here.