We are excited to announce that long-time customer, TVNZ, has continued its partnership with Brightcove to power its newly enhanced on-demand video service, TVNZ OnDemand. TVNZ is New Zealand’s largest broadcaster and has been a Brightcove customer since 2011. The new TVNZ OnDemand features new exclusive programming, as well as enhanced support for viewing across desktops, iOS and Android apps and Samsung Smart TV devices. Additionally, Brightcove Video Cloud enables TVNZ to provide a more personalized viewing experience, as viewers can set watch lists and receive recommendations for other interesting content.
Initially launched in 2007, TVNZ OnDemand has continued to grow, recording a peak of 6.3 million streams in October 2014. At the end of 2014, total viewership for the service grew by over 50% year over year, according to TVNZ. With the relaunch, TVNZ OnDemand will continue to showcase the content viewers are passionate about, including some of New Zealand’s favourite shows like Shortland Street, The Big Bang Theory and ONE News, as well as new exclusive content, such as Shortland Street webisodes.
TVNZ is taking advantage of Video Cloud’s advanced transcoding features as well as built-in support for digital rights management to ensure content is protected. And with Video Cloud’s advanced monetisation features and integration with third party ad technology providers, such as DoubleClick, TVNZ is able to deliver advertising-supported video experiences across devices.
For more information, check out the full press release here!