Content is king, but where would the king be if he couldn't reach his royal subjects? We’ve all been exposed to the importance of content in today’s world, but as this trend evolves and content becomes more refined, content delivery systems need to keep pace. Creating great content is only the first step; if your content isn't being delivered effectively, then your message is falling on deaf ears.
Distributing, tracking, and monetizing content are all aspects publishers and advertisers also need to address. From this comes the increasingly important need for turnkey solutions. Jaakko Is-Jarvenpaa, Head of Business Development at Kiosked, shares his thoughts on what delivery systems should focus on: