We are excited to announce today that TVNZ, New Zealand's national broadcaster, will launch a new TVNZ onDemand catch-up TV app for Apple iOS and Google Android devices using the the App Cloud mobile app platform. App Cloud will enable TVNZ to deliver rich, long-form ad-supported experiences to viewers across devices, while also ensuring TVNZ's content is protected with DRM technology thanks to Brightcove's support for Google Widevine and Adobe Access.
The new app will also leverage App Cloud's easy integration with our Video Cloud online video platform, which is currently used to power video across TVNZ's Web properties and for the desktop version of TVNZ onDemand.
TVNZ's new smartphone and tablet app will allow viewers to watch full episodes of popular TVNZ programming like "Grey's Anatomy," "One Born Every Minute," "The Mentalist," and "The Amazing Race Australia".
App Cloud's hybrid app development model will enable TVNZ to provide maximum cross-platform leverage and take advantage of the power and performance of native features at the same time. App Cloud will also make it easy for TVNZ to manage the entire lifecycle of its app and continuously optimize the performance of the app, measure the effectiveness of different content and enable dynamic updates in the future. App Cloud also provides an open native plugin architecture, includes built-in integrations with third-party technologies from Google and comScore, and provides intelligent push messaging.
TVNZ is just the latest example of innovative organizations adopting Brightcove App Cloud to launch exciting smartphone and tablet apps. We also recently announced that Discovery Networks International was the first customer to adopt App Cloud to develop and manage dual-screen catch-up TV services.
