The world of digital media is already fragmented and complex, and it’s only going to become more so as the number of mobile connected devices is expected to surpass 10 billion in the next four years. That’s more devices than people on Earth! To help make sense of this complicated landscape and how to address it, we created the following “Futureproof Your Digital Media Strategy” infographic.
We start off with an overview of today’s changing digital media consumption habits and the many different ways in which consumers are accessing content. This includes everything from countless devices and numerous formats to an array of platform and engagement preferences.
It’s not up to media companies to simply reach audiences wherever they may be, but also monetize their content and services. This raises an entirely new level of complexities to support different advertising formats and networks along with payment and subscription models, as well as the need to protect content from unauthorized distribution and copying.
It’s enough to make anyone’s head spin, but you don’t have to go it alone. The infographic concludes with some straightforward solutions to these challenges, showing how media companies can manage, deliver, and monetize their content across devices, platforms and channels.
To download a PDF version and view data sources, visit brightcove.com/futureproof. And if you’re attending IBC, visit us on stand 5.C20 and we’ll give you a hard copy.
