Taboola, the leading provider of video recommendation engines for major content publishers, recently became a premiere strategic partner to Brightcove as part of the Brightcove Alliance program, a global ecosystem of more than 200 technology, distribution and solutions providers integrating with and building on the Brightcove online video platform. The following is a guest post from Taboola’s Founder and CEO, Adam Singolda, who discusses the new partnership and the value that the enhanced video recommendation engine will provide to Brightcove’s customers.
Taboola’s video discovery products are being used to generate over a billion monthly recommendations to over 50 million unique users, across a global network of publishers, which includes CNN.com, NBA.com, Kiplinger, eHow, 5min, VideoJug, Howcast and many other leading publishers. As a member of the Brightcove Alliance, Taboola will provide its industry-leading personalized video recommendation and “related-ads” for such leading content providers as iMediaConnection.com, Kiplinger.com and other premium sites to provide better user experience and revenue ad lift.
The integration with Brightcove enables customers to instantly access Taboola’s EngageRank™ technology to generate more video views that can be monetized through ad networks or direct sales, as well as additional revenue streams Taboola provides from highly targeted ads blended as part of the recommendation list. Publishers who are new to partnering with Taboola find that our existing network, scale and technology provide immediate and expanding value.
Also, and just as important, once a publisher uses Taboola on their Brightcove player, they can easily place Taboola on any flat content such as article pages and home pages to convert any kind of user into a video watcher. In many cases, our partners still have more page views that are not video views, and our Taboola Text2Video product is helping to create even larger lifts in site usage and revenue.
To further reinforce the strength of our technology, our mathematical research team has been studying and developing EngageRank for almost 3 years now, which has been constantly A/B tested to recommend the best next video from any content such as article pages, video pages, homepage, etc. to provide a 100%-500% lift in click-through rates (CTR) and user engagement with videos.
How to get started?
Go here and we’ll get back to you immediately. Brightcove customers can be up-and-running on Taboola live within an hour.
Adam Singolda
Founder and CEO
Taboola