We're also very happy to announce that we have partnered with Boxee, the first "social" media center, to provide our media customers with turn-key distribution options to the living room television via Boxee's interface. The partnership provides our customers with new opportunities to expand audience reach and advertising inventory, while bringing online video from some of the biggest names in news and entertainment programming to Boxee users.
The integration with Boxee enables customers to set up their own branded content channel within Boxee and take advantage of the built-in publishing and distribution features inherent to the Brightcove platform. Content can be integrated into Boxee's catalogue, which includes websites like Netflix, CNN and CBS, in a matter of minutes and without sacrificing existing workflows or advertising policies. Customers can also expose content to third party sites like Twitter and Facebook.
The first Brightcove customers to take advantage of the distribution partnership include Conde Nast Digital, Qubo, and TheStreet.com.
Any folks in the Bay Area interested in learning more about this new partnership and in seeing a live demonstration can do so later this week at the Brightcove meetup on Thursday, 9/10, at 6:00 pm at the Thirsty Bear brew pub. Make sure to RSVP at http://anyvite.com/f9clwmghsf.
