Philly.com Taps Brightcove for Growing Online Video Initiatives

We're happy to announce that Philly.com has chosen the Brightcove platform to publish and distribute video content for its site. Philly.com is the flagship Web property for the Philadelphia Inquirer, one of the highest circulation newspapers in the U.S., as well as the Philadelphia Daily News, the Philadelphia area's leading tabloid.

Philly.com produces news, lifestyle and leisure video programming, including ongoing original video series like Philly Dish, Philadelphia Business Today, Philly Gossip and Down the Shore. This unique blend of news and lifestyle content combined with the advanced features of the Brightcove platform will enable Philly.com to reach a broader audience and deepen engagement with their online programming. Brightcove platform features like dynamic delivery the ability to display the most viewed videos entice users to watch more video content and spend more time on the site.

Additionally, Brightcove's ease of integration with third party ad networks will enable Philly.com to expand its monetization strategy.

Philly.com is just the latest newspaper publisher that has selected the Brightcove platform to support their online video needs. In addition to Philly.com, Brightcove works with leading newspaper publishers around the world including the New York Times, Guardian News & Media, Hearst Communications, La Vanguardia / Grupo Godo, OMS, South China Morning Post, Telegraph Media Group, Times Online and Washingtonpost.Newsweek Interactive.