In early May, Brightcove participated in the Next09 conference in Hamburg, Germany. Brightcove CEO, Jeremy Allaire, spoke on a panel at the event with sevenload CEO Axel Schmiegelow about the social media revolution and how to build communities and brands. Brightcove also announced a distribution partnership with sevenload, one of Europe's leading social media networks for video, photos and Web TV content, at the event.
Following the panel, Jeremy was asked to elaborate on Brightcove's value proposition, the online video market in Germany, the competitive landscape for online video platforms, and what he sees as the next big thing in video. Jeremy spoke at length about the challenges for online video in the German market, noting it is still a new business for major media companies in the country and thus the value of video advertising is not commonly understood yet. Jeremy also gives his predictions on how the competitive landscape in the online video market will play out over the next few years. He also singles out mobile video as one trend that will bring about a revolution in how content is consumed in the future.
Check out the full interview below. You can also tune in to Jeremy and Axel's full panel here.