Adobe, the "Converged Media" software company

Adobe's merger with Macromedia will create a powerful software company focused on converged media - bringing together dominant formats and runtimes, tools and applications for digital media (documents, images, video), and interactive, multimedia applications into a single company. This new Adobe will likely become one of the most important, independent commercial software companies outside of Microsoft. As computing and media becomes more 'converged', Adobe should become an even more crucial supplier and enabler.